DESIGUAL INSPIRED BY CIRQUE DU SOLEIL (English interviews)

Mario D’Amico, Senior VP Marketing Cirque du Soleil Speak about: - How this colaboration with Desigual came up after a meeting at Las Vegas in 2010. - What’s in common between Desigual and Cirque du Soleil values. Innovation, creation, universal language… - They’re happy with the Spanish audience. Madrid is one of the top markets over the world. They sold over 200.000 tickets, a phenomenal number. - They will be the next premier of Zarkana, next show, in New York. Also he thinks that Spain could be pontetially a permanent location for Cirque du Soleil shows. - He told the story of Zarkana about a magician. - He says that the key of their success is Cirque du Soleil speaks in a universal language, the language of love, beauty, happiness and sorrow that can be understood from Japanese people to Spanish audience Interview Manel Adell, CEO Desigual Speak about: - He says that Desigual and Cirque du Soleil have a lot of things in common and they are very happy for collaborating together. - Agreement with Cirque du Soleil is universal because they shared the same values about creation - The new Desigual collection will be ready next November and is focused on women - The collection has 60 pieces inspired by Cirque du Soleil special universe